Title: An investigation into the marketing techniques used by online lifestyle magazines to target their audience
Aims: I plan on using primary and secondary research to explore how marketing techniques are used in online media to target the audience of lifestyle magazines, specifically 16-25 year old females. I will be conducting academic research and using cultural sources to explore how marketing techniques are currently used. As well as doing secondary research I will be doing primary research. I will be doing audience research to find out their opinions on how different magazines target their audience through marketing. I also aim to stand out with my product as I am trying to defy the stereotypical magazines aimed at the audience I have for my fmp. My unique selling point of the webzine is that I am going against stereotypes of certain content being aimed at just one gender. For example, content related to cars cannot just be aimed at males.
The specialist study I will be doing will help me achieve the best of my webzine: My webzine will be called ‘BuseBeauty’ as I already have my own personal makeup blog called this. I think it is a unique and attractive name. The tabs I will have on my webzine are: Home, Beauty, Life, Moments.
My specialist study will give me an idea of how I can target my audience on my webzine. This will also give me an idea of how I will be marketing my product to attract my audience.
This study will also help me in my future career as I am gaining broad knowledge on marketing techniques.
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