Unit 11 · Year 2

11.1.1, 11.1.2 Career Worksheet

The Role of the Social Media Marketing Executive / Assistant

The role of a social media marketing executive / assistant  

Promoting brands, people

Posting content such as images and videos

Involved in developing/ designing marketing campaigns

 

 

 

 

 

 

Technology used by a social media marketing executive / assistant Social media websites such as: Facebook, Twitter, Snapchat, Instagram…

Apps

 

 

 

 

 

 

 

 

Laws and ethics relating to the  role of a social media marketing executive / assistant (Very immediate)

Data protection

Copyright

Child protection

Editors code

Ofcom

Defamation law

Code of conduct

 

 

Skills required by the social media marketing executive / assistant Knowledge of market research (specialist knowledge)

Training to become a skilled social media market executive

Confidence

Reliability

Organization

Independency

Social skills

Multi-skills

Use of technology

Literacy skills

Photography skills

Qualifications and experience requirements to become social media marketing executive / assistant  College courses: journalism and social media communications

Courses in marketing

Courses journalism and marketing

Broadcast journalism

Higher education

 

 

 

 

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