JD has a simple-coloured theme as the audience is both female and male genders. It is easy to navigate around the website and view items with the masonary layout. The website has many images to promote products. The background is a white colour to make the menu’s and items stand out. The models in the images represent the young audience for JD Sports who shop there. I particularly like this website to get ideas from for my own website because of the layout. Comparing this website to other websites such as hudabeauty.com it is less cluttered and easy to find what you are looking for. I am mostly inspired by this website as the audience age range would be similar to the age range of the audience for my own website as I can relate to young audiences more. The negatives about JD’s website is that on the home page there could be better and more interesting products or promotions for the visitors.
Another one of my favourite websites, not just because I buy makeup from it, is Boots. Boots have improved their website lately and added more colour yet still made it look professional. On the home page they have included promotions, advertisements and the basics of how to order giving information to new customers visiting their webpage. Boots always have the blue and white theme within their shops, matching the website.