The Magazine Indusrty

Magazine Publishers- Multinational Organisations

What is a multinational organisation?

A company or some other type of organisation e.g. charity that operates globally (in many countries around the world).

It has offices/production facilities in many countries and it produces products for a global market e.g. Apple, Samsung, Audi, Urban Decay, BBC.

What does conglomerate mean?

It is a very large multinational organisation which consists of a parent company and which owns several other companies (which are called subsidiaries).

For example, Walt Disney is a major multinational company that owns several other large companies. https://thewaltdisneycompany.com

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The Bauer Media Group is a conglomerate multinational company based worldwide. Some of the magazine companies they own such as Yours Magazine in the UK is also having success in Germany. “The Bauer Media Group has 20 locations on four continents.” These locations include UK, USA, Australia, Thailand, Poland, Romania. This company has sectors “with over 600 magazines worldwide, more than 400 digital media and over 100 radio- and tv-stations.”

The sectors in which Bauer Media Group own companies include: Astrology, Automotive, Celebrity, TV, Travel etc. Some of the companies owned by Bauer Media Group are: Avanti, Belle Magazine, Closer, Cosmopolitan, Empire, Next, Top Gear. http://www.bauermedia.com/en/media/

Meaning of monopoly:

“a company or group having exclusive control over a commodity or service.” http://www.google.co.uk

A situation where one company dominates the entire market. This market could be any industrial sector.

Meaning of oligopoly:

“a state of limited competition, in which a market is shared by a small number of producers or sellers.” http://www.google.co.uk

When the market is controlled by small group of companies.

The magazine industry is controlled by an oligopoly for example the two major media companies Hearst and Bauer Media are leading the whole industry. A small independent company would have to compete with these major conglomerates.

  • Vertical Integration:

The process whereby a media institution takes ownership of a range of companies involved in the same media sector

  • Horizontal Integration:

The process whereby a media institution takes ownership of a range of related or unrelated companies, so that it has control over a range of different industries

  • Diversification: The process of widening the type of product or service that a company offers
  • Fragmentation: The breaking of a mass audience into smaller audiences
  • Regulation: The controlling of media content through external and internal mechanisms

There are smaller publishing companies in the UK such as Blaze Publishing. http://www.blazepublishing.co.uk/#magazines

This company produces a small amount of magazines compared to the larger companies such as Hearst. They only have 3 sectors which are lifestyle, music and sport. Some of the magazines they publish are Hair Fashion and Acoustic.

Another minor company is The Regional Magazine Company which is based in Sheffield. It started off launching free magazines and now “Further launches followed and the company now publishes nine monthly titles”. This company also published the Westside Magazine. http://www.regionalmagazine.co.uk/contact.asp

The magazine Exposed based in Sheffield is published by Blind Mice Media Limited. http://www.exposedmagazine.co.uk


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