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Website News Headlines

Teenager Becky Watts was ‘cut up with a power saw by her step-brother and his girlfriend because of their shared unnatural interest in attractive teenage females’

Online newspapers include keywords in their headlines to show up on the search engine for website readers.

The keywords in this headline are: “Becky Watts”, “cut up”, “power saw”  it includes names and language attracting the reader because it mentions violence. Once the website reader searches one of these keywords, they are directed to any website that has mentioned the keywords typed into the search engine.

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