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Magazine Audience Research Project

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Questionnaire and Results:

Age

16: 7

17: 3

Gender

Male: 2

Female: 8

Job

Employed: 3

Unemployed: 7

Interests

Beauty/Fashion: 4

Music: 4

Sport: 2

How often do you read OK! magazine

Always: 0

Rarely: 5

Never: 5

Likes

Gossip/Stories: 6

Layout/ Theme: 4

Dislikes

Content: 7

Layout: 3

Improvements

Content: 4

Layout: 5

Nothing: 1

Opinion on theme

Good: 7

Bad: 1

Not interested: 2

Favourite Magazine

Cosmopolitan: 3

Fabulous: 1

Four Four Two: 2

Vogue: 3

None: 1

To conclude, based on our research results we found that more females would like OK! magazine because the content is aimed at them. The content includes beauty and fashion which attracts female audiences. In our questionnaire, males answered sports as their interest which the OK! magazine does not include, not attracting the male audiences. Younger or older audiences would not read OK! magazine as in our survey the main age range was 16-17. However, we found a small population of male audiences also read the OK! magazine as the research results from the NRS show below:

Men who read the OK! magazine (monthly)

Print version- 450000

Women who read the OK! magazine (monthly)

Print version- 3240000

Adults 15-34 who read the OK! magazine (monthly)

Print version- 1753000

Adults 35+ who read the OK! magazine (monthly)

Print version- 1937000

ABC1 Adults who read the OK! magazine (monthly)

Print version- 2025000

C2DE Adults who read the OK! magazine (monthly)

Print version- 1665000

More females read the OK! magazine compared to males.

More 35+ adults read the OK! magazine compared to 15-34 year olds.

More ABC1 adults read the OK! magazine compared to C2DE adults.

http://www.nrs.co.uk/

Overall, the audience of the OK! magazine read more paper copies of the magazine rather than online. Based on statistics and our own opinion within the group, OK! magazine contains more content aimed at female audiences, yet a minority of male audiences admit they also love a bit of gossip from OK! magazine.

To improve the research on the OK! magazine as a group we could have used quantitative data as well as qualitative data. This way we would have got more detailed information and feedback from audiences.

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